Research - My findings from a 'The Guardian' article

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I looked at this article, from the Guardian, as it focuses on film trailers and how film makers make them so interesting. I have learnt that some argue to believe, seeing the trailers at a screening of a film is sometimes the best bit of a trip to the cinema. They believe this because they are able to take out all the parts of the film that didn't work as they had hoped, along with all the bad acting and jokes, to be left with 150 seconds of the best and most exciting parts of the entire film, almost making the full film boring!
Another fact which I have learnt is that the success of a new film is judged by its performance on its opening weekend. Experts believe that trailers are the key in gathering the crowds for new and upcoming films. I am going to keep this in mind when creating my own trailer as this shows me that it needs to stand out from all other film trailers so that the public will come and see my film over any others that are coming out around the same time. I am going to do this by including dramatic features in my sound and editing in particular. 
This article has helped my understanding of film trailers from a professionals point of view, however the last paragraph of this article I found was the most inspirational, so I have chosen to quote it in my research:

"All in all, trailers might seem a difficult thing to love. They lie and deceive, and when they're not lying or deceiving, they're being too honest, revealing the plot. They're nakedly focused on selling a product, intent on convincing us every movie is the greatest ever made when most cannot possibly be. And yet they remain irresistible. As Don Lafontaine might put it, in a world of short attention spans - in a time when the entire movie industry is hopelessly commercially compromised anyway - only one part of a trip to the cinema remains a guaranteed pleasure. And if a particular trailer fails to deliver? No problem: it'll be finished soon anyway. Very soon. Even the trailers for Dances With Wolves and Alexander were over within two-and-a-half minutes." - Quoted from the Guardian article