1) What
is the scariest horror film you have seen? And did you go to watch it because you saw the
trailer first?
Group answer: Insidious.
Did you go to watch it because you saw the trailer first?
Group answer: Yes.
2)
What made the trailer so interesting and scary?
Answer 1: The silent parts where you can see what is happening and you cant hear anything
Answer 2: They always leave it on a cliff hanger so you want to go and watch it to see what really happens
3)
What type of character was the antagonist and
was it effective?
Group answer: Woman
4)
What setting was used and was it effective?
Group answer: It was effective because it was set in someones home, so it makes you, as the viewer, scared to think something might go on in your home
5)
What conventions do you expect to see from this
genre?
Answer 1: Dark lighting and fast edits
Answer 2: Creepy sounds used
6)
Where do you see film trailers advertised the
most?
Group answer: At the cinema before a film
7)
Do you think film trailers are an effective way
to get the public to view a film?
Group answer: Yes.
8)
What do you find the most interesting thing is
in a film trailer?
Cliff hanger? The sounds/music used?
Answer 1: Both
Answer 2: I think leaving you on a cliff hanger because it makes you want to go and see it
9)
If your brief was to make a horror film trailer
what ideas would you have?
Answer 1: Dark lighting
Answer 2: Yes, the lighting would be very important
Answer 3: Things like makeup as well, like really dark scary makeup
This Focus group was effective as it was targeted at the age range which my film trailer will be targeted at. This meant that I could get some information from my audience on what features they did, and didn't like, surrounding my brief, so that I can include features that are going to please my audience.
The scariest film my focus group had seen is Insidious, and because of this I am going to study the trailer and see what effective conventions and techniques are used so that I can use the same in my trailer to be effective.
From my focus group found that if the mise-en-scene is familiar and the audience can relate to it then it becomes more scary as the audience can relate to it and could imagine that its happening to him.
If I was to advertise my film I would show my trailer in the cinema. This is because its the only place my focus audience have seen films advertised, so I feel this would be the best place to promote my film.
In terms of a film trailer being effective I have found that the public like cliff hangers the most. This is because it makes them want to see the final story and what actually happens in the film.
Overall this focus group has given me some feedback from my target audience, of what they like and find the most effective in a horror film. I will take this information on board when making my film/film trailer so that it appeals to my target audience.
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